Overcoming Linguistic Hurdles in International Business With Professional Translation Services

Language barriers are among the biggest hurdles in today’s global marketplace. While communication technology is improving continuously, the need for accurate human understanding continues to be paramount, despite the latest technological innovations in communication. All the investments in state-of-the art communications devices can come to naught if you run up against a language barrier.

Without proper knowledge and use of language no social institution can function properly, and conducting a profitable business in a foreign country is next to impossible.

Globalization and global communication have made it easy now to advertise and market your products and services all across the world. However, in order to conduct business smoothly in a foreign country, you need to understand the cultural diversity that prevails in your target markets. Using professional language translation services is one of the basic and necessary ingredients in order to succeed abroad. Today the world has become a small global village in which the demand for translations service providers is rising exponentially to keep pace with globalization.

If you want to expand your market and sell your products and services internationally, you need to promote your product in a language that is understandable by the population you are targeting. Translations service providers make every aspect of your business comprehensible for your target audience. To conduct business internationally, you will need to get a wide range of documents translated, starting with product catalogs, brochures or manuals.

For instance, if you are planning to launch a range of products in a new market in a foreign non-English-speaking country, you will need to package your products, prepare the marketing collateral and advertising material in the language of your target country.

In addition, when you start operations in other countries, there are various legal documents that need to be completed and filed. These legal documents may include a wide range of corporate, marketing, sales, purchasing and collaboration agreements, they may also include tenders, labour contracts, affidavits, patent applications and more. Since translating legal documents is a complex task, it is imperative that you select a professional translation company, which may be a translation service in Vancouver or a translation firm in Toronto that provides professional translations done by carefully selected translators who specialize in legal documents.

Apart from legal documents, there are numerous financial documents that may need to be translated so that you can conveniently share crucial financial information with business partners, lenders and financing partners as well as shareholders in foreign countries. Financial documents can range widely and include annual reports, financial statements, sales projections, investor updates, investment proposals, insurance claims, and many more.

Similarly businesses dealing with pharmaceutical manufacturing, medical equipment manufacturers and insurance agencies turn to translation services providers to translate various medical documents such as clinical trial documents, pharmacology test reports, instruction manuals, patients records, packaging labels of medical equipments, medical questionnaires and charts and more.

Marketing is another subject that will require professional translation services. If you have a website and you want people to buy products or services from your website, you have to get your web content translated in the language which your target audience understands. Suppose you are a Toronto-based publisher and want to sell your publications in China, your website would need to feature both languages, an English version and Chinese version. To develop content for the site and other marketing material such as catalogs, etc., you would need to hire a reliable translation Toronto company.

Whether you need legal translations, financial, medical or other translations, make sure to approach a professional and reputable translation service provider, which could be providing translations services in Toronto or offering translations in Vancouver that ensures that all your translation needs will be handled by translation experts in your particular subject matter.

The Life Cycle of Acquisition-Based Companies

A few years ago, I was discussing this phenomenon with the CEO of one of our clients. His company had grown almost entirely through acquisition, and for several years the company had experienced revenue growth rates exceeding 20%. However, the company had plateaued with respect to earnings, and looking at their overall performance it became clear to him (and to the Wall Street analysts that watched his company) that a great deal of money had been left on the table. Working with that CEO, I developed a model called the ACL Life Cycle. Understanding and using the ACL Life Cycle has proven enormously beneficial to clients depending on an M&A strategy for continued growth.

The ACL Life Cycle

The ACL Life Cycle describes the maturation process of companies who grow substantially through acquisitions and mergers. Using the ACL model, we can clearly identify the company’s current position. Knowing that position, and then looking forward at the company’s financial objectives through the lens of their business strategies, the specific actions that are needed become clear. Those actions can then be formed into an executable plan with associated performance measures, and managed through completion to bring the overall enterprise to heightened levels of financial performance. It is important for acquisition-oriented executives to understand the major phases and characteristics of the ACL Life Cycle.

Businesses who have survived one or more acquisitions and/or mergers are usually left with some degree of disintegration among their processes and systems. A company’s success in reaching the financial objectives of the merger or acquisition is directly correlated with the degree to which that disintegration has been replaced by a set of business processes and information systems that are common enough to generate enterprise-wide leverage. Implicit in that commonality is enterprise-level direction and guidance, manifested in company-wide business strategies and performance measures that align all of the combined business units. These businesses move, in this post-acquisition or post-merger environment, from an acquisition-based operating model to one characterized by shared services and a general commonization, to a stage where the enterprise “whole” really is able to become something greater than the sum of its business unit “parts”. It is more than the typical cost-reduction synergy anticipated in most of these transactions; it is a new platform for innovation, and an even higher level of innovation-based leverage.

Companies who experience substantive growth as a result of business acquisitions typically follow the ACL life cycle. ACL in this context stands for: Acquisition, Commonization, and Leverage. Many companies never leave the first stage of this maturity scale, and still more remain at the second stage. The most successful companies are usually those who recognize the importance of moving through all three stages, and consistently implement a structured process for doing so.
All companies experience pressures that push them toward decentralized operations, including idiosyncrasies of specific market niches served, the uniquenesses of isolated business processes, unusual needs of specific customer populations, and Uncategorized organizational entropy. At the same time, most of the companies that are successful in achieving the financial performance objectives established for the newly merged enterprise manage to overcome those challenges, electing to pursue the advantages of leverage, including:

  • broad synergistic brand recognition, enabling cross-selling, bundling of products and services, and improving revenue
  • interchangeability of business process resources, enabling the company to reduce its asset base
  • commonality and scalability in equipment / skills / facilities, facilitating innovation and growth into additional markets
  • higher utilization of business assets, reducing unit cost
  • lower levels of redundancy, resulting in reduced operating costs

These companies also typically find that maintaining compliance with financial reporting standards such as Sarbanes-Oxley requirements are enhanced as a result of strengthened internal controls.
Some companies make a deliberate decision to remain “holding companies”, which simply buy and sell diverse businesses that have only marginal relationships with one another. These conglomerates prefer to manage the portfolio through buying and selling components, and allowing the leadership teams at the individual companies to manage ongoing operations from strategy through execution. A few of them have been quite successful, and this article is sometimes not as directly applicable to those at a corporate level. It works very well, however, for their major divisions. Companies that benefit most from understanding the three stages of the ACL Life Cycle are those companies who have decided to focus on a single core industry – Aerospace & Defense, Automotive, Chemicals and Polymers, Textiles, Electronics, Telecommunications, Consumer Products, Medical Equipment producers, Healthcare providers, and Financial Services providers are all good candidates. 

The Acquisition Stage of the ACL Life Cycle

Companies in the Acquisition Stageof their life cycles are usually focused on revenue growth, and capturing market share. They are characterized by high levels of autonomy in management, in the reporting of site-level data to the corporate parent, and in the design of their business processes and systems. Companies who remain in this stage for long periods of time following acquisitions usually act as holding companies, with the corporation allowing individual divisions or sites to operate almost as independent companies with their own P&L, strategic plans, and market-facing branding. Often, companies in the Acquisition stage lack a common vision of the future of the overall business, and tend to operate at cross-purposes among the operating units. They sometimes even compete against one another for the same customers. They share little operating information, making it nearly impossible to coordinate and deploy “best practices”, effectively distribute work load, utilize general market intelligence, and grasp other elements that could provide corporate-wide leverage of the businesses’ assets and resources. A few industry-specific examples here should help to illustrate the situation:

Manufacturing companies in the acquisition stage are usually characterized by redundancies in raw materials, equipment, staffing, and other business resources. Because manufacturing companies are relatively material-intense, a great deal of cost can be tied up in raw materials, work-in-process, and finished goods. Since acquisition stage companies have so little visibility between business units, there is little opportunity for them to reallocate these assets in order to use them effectively. As a result, the most costly resources remain the most underutilized. In addition, acquisition-stage companies have not centralized the management of even commodity-level business processes, such as finance, human resources, and information technology. This lack of centralization leaves additional inefficiencies in place around accounting staff, employee benefits provider subscriptions, business software applications, data centers, and computing equipment. 

Telecommunications companies in the acquisition stage also have unrealized opportunities for greater leverage from their business assets, but these more often take the form of redundancies in network equipment, network coverage, retail outlets, partner agreements related to the sale of their products, and interconnection agreements with other carriers. In addition, acquisition stage telecom companies often have a substantial amount of unrealized leverage in the lack of integration among the data bases and information of their various divisions that could enable shared service operations for commodity-type processes such as billing and cross-selling of products and services. Like manufacturing companies, telecom companies in the acquisition stage also typically have unexploited opportunities around the consolidation of data centers and related equipment and staffing.

Healthcare providers in the acquisition stage usually find opportunities in different areas of their businesses, because of the differing cost structure of their operations. The bulk of their costs and their opportunities while in the acquisition stage of maturity in the ACL Life Cycle are related to employee salaries & benefits, and to medical supplies and drugs. It is less common for these businesses to be able to effectively share inventories and equipment, since the nature of their business is rooted in community health care that requires local service provision. The opportunities that do exist, which are typically not exploited well in acquisition stage health care companies, are related to centralizing commodity type business processes such as finance, human resources, and information systems, and leveraging required service and supply procurement across the enterprise. 

Financial Services providers, such as banks, brokerages, credit unions, financial planning companies and tax & audit services exhibit yet another cost profile, with the largest elements typically including personnel and occupancy costs. In these businesses, like health care provision, being where the customers are is critical. The companies’ ability to understand the changing demographics and match up their branches as well as their skills to the targeted customer base is often a differentiator between the companies that succeed and those that fail. Financial services providers who are still in the acquisition stage of maturity in the ACL Life Cycle often do not have the commonality in fundamental business processes and systems to readily reconfigure their operations to meet the changing needs of their marketplace. Their acquisitions or mergers have enabled them to grow horizontally, typically into adjacent markets. However, lacking an adequate foundation of commonality in processes and systems, there is substantial money left on the proverbial table as a result of ineffective resource deployment, and delays in the reporting of operational performance data that would enable the company to be more responsive. These companies also fail, in their acquisition stage, to take advantage of their larger purchasing power to gain leverage around purchased services spanning items as diverse as employee health care and branch-level office supplies.   

The Commonization Stage of the ACL Life Cycle

Companies in the Commonization Stage of their life cycles have usually awakened to the value of focusing on Return on Net Assets (RONA) and Return on Invested Capital (ROIC). In order to begin to capture improvements in these areas, companies in the Commonization Stage often turn to shared service models of operations for selected business processes and systems. Strategies and performance measures begin to crystallize around common themes that span multiple operating units or divisions. Among the areas of focus for a shared service model in this stage are Finance (A/R, A/P, General Ledger, and Financial Reporting), Human Resources (Payroll, Benefits, and Employment Records), and Information Technology (Computer Hardware, Network Administration, and selected Software Applications Management). Some companies in the Commonization Stage also move Procurement and other aspects of Materials Management to a shared service model, enabling the corporation to more effectively leverage its broadest possible purchasing power.

Manufacturing companies in the commonization stage of maturity typically have shared services in place for commodity types of business processes such as finance, human resources, and information systems management. As they advance through the commonization phase, some of them also begin to pull together a common platform for procurement, encompassing at least their most costly and common raw materials. A few in this stage reach a point where their data center
operations are completely centralized, and may even be outsourced to a third party like CSC. Toward the end of the commonization phase, centralization of work deployment and capacity utilization as well as process quality emerge as companies begin to deploy common processes and systems in customer requirements management, enterprise requirements planning, manufacturing execution systems, and distribution management systems. 

Telecommunications companies in the commonization stage of maturity also typically have shared services in place for commodity types of business processes such as finance, human resources, and information systems management. As they advance in maturity through this stage, telecoms also become aware of the available leverage in centralizing the management of some of their most valuable assets. However, unlike the manufacturer’s raw material focus, for telecommunications operations those elements are things like spectrum licenses, network equipment, connection agreements, partner agreements, distribution centers, and retail outlets. Centralizing the management of those assets to identify overlaps and redundancies enables telecoms to emerge from the commonization stage with much more effectively leveraged business assets, providing broader market coverage with a lower total asset base and generating much higher earnings on that consolidated foundation.

Healthcare companies in the commonization phase of maturity find substantial benefit in the commonization and centralization of their commodity type processes and systems.  This is primarily because of the impact on cash flow and earnings when the employee base is reduced through shared services, and employee benefits and supplies are both leveraged in terms of the broader purchasing power of the company following a business acquisition of significant size. However, there is also an especially rich opportunity available to healthcare companies in the commonization stage that stems form the leverage available related to insurance coverage – not for the employees directly, but covering the potential liability of the company itself. This category of cost is typically about the third largest slice of the pie, and significant reductions there can translate quickly to a meaningful earnings impact. 

 Financial services providers in the commonization stage of the ACL Life Cycle, like healthcare providers, often find substantial benefit in the commonization and centralization of their commodity type processes and systems. With roughly half of their cost of operations wrapped up in employee salaries and benefits, there is an opportunity for meaningful impact on cash flow and earnings when the employee base is reduced through shared services, and employee benefits and supplies are both leveraged in terms of the broader purchasing power of the company following a business acquisition or merger. The next significant area for financial service providers in the commonization stage is the capability for rapid reconfiguration of the business based on enterprise-wide visibility of operational data and market intelligence.

The Leverage Stage of the ACL Life Cycle

Companies in the Leverage Stage of their life cycles are usually embarked on a fierce drive toward adding real value. They are relentless in their efforts to fully utilize the assets of the entire corporation, driving out redundancy and its associated costs. They are then able to pivot on the fulcrum of those more agile processes and systems to implement innovations that foster organic growth resulting in greater market share, greater revenue, and improved earnings for their shareholders. Leverage Stage companies also establish a structured and repetitive process of assimilating new businesses, gathering and incorporating market intelligence into company-wide strategies, and innovating on the basis of these new combinations to capture additional market segments. These companies are characterized by coordination and centralization of major business functions such as the planning and allocation of R&D, production work, inventories, raw material purchases, personnel, and factories & equipment. They centrally manage a broad spectrum of common business processes and systems, including customer requirements management, product data management, enterprise requirements planning, manufacturing execution systems, and logistics management. They are constantly changing, evaluating and configuring business assets to meet future market needs, acquiring and developing new businesses, and shedding assets that no longer fit their evolving model.

Manufacturing companies in the leverage stage of maturity typically have shared services in place for most of the critical business processes of their company, having reached beyond the commodity level processes and into those which deliver the most value to their customers. Examples include sales & marketing, order entry & customer service, capacity planning and management, production scheduling and shop floor control, and distribution requirements planning. As they move through the leverage stage of the ACL Life Cycle, some of these companies leverage the commonality of their processes and systems to produce innovative new products and services, identify additional market opportunities, and develop industry-changing relationships that reach through their supply chains. 

Telecommunications companies in the leverage stage of maturity also have shared services in place for most of the critical business processes of their company, including the seamless provisioning (often called “flow-through provisioning” by industry insiders) of all telephonic services to customers stemming from a single telephone conversation responding to an individual inquiry about a service. This type of capability is only enabled when all of the information from what have historically been disparate data bases is available in an intelligent form through excellent systems integration, based on exceptional levels of commonality and strength in enterprise-wide business processes.

Healthcare companies in the leverage stage of maturity have typically discovered and implemented leverage-based improvements in their major cost structure elements as a result of enterprise-wide information visibility flowing from systems integration and centralized management of critical business processes. Health care companies generally also have uniquely challenging business conditions related to three other areas where leverage level operations can be a powerful tool. 

The first of these areas is employee safety. Most health care organizations are spending a substantial amount of money in this regard, with training and documentation of company polices and safety-related practices requiring an increasing amount of company attention. The integration of systems and commonization of processes in a leverage stage health care company offers opportunities to more quickly incorporate internal best practices, externally imposed business requirements, and feedback about lessons learned across the entire health care organization regardless of geographic dispersion. Commonization and centralized management here can result in substantially lower cost, and more importantly, substantially higher and more uniform levels of employee safety. 

The second area is bad debt. The integration of customer data, and effectively interfacing a common set of enterprise-wide processes and systems with outside service providers such health maintenance organizations and insurance carriers, substantially reduces the amount of bad debt in leverage level health care companies. 

The third area, and perhaps the area of richest opportunity, is the area of patient medical information. This area is tricky because of legislation related to patient privacy and guidelines recently established for the maintenance and communication of patient medic
al information. However, one of the fundamental challenges faced by health care providers is the absence of available medical history, particularly when a patient is admitted to an emergency room or urgent care facility. Particularly when a patient is unable to respond to questions directly due to an incapacitation illness or injury, time can literally mean life or death. Making all necessary information available to the physicians and other health care professionals involved as quickly as possible is extremely important. When critical business processes and information systems for the management of this information are brought to an effective level of commonality, the rapid dissemination of the needed information can be greatly improved, while patients’ expectations around the privacy of their information are still met. 

Financial services companies in the leverage stage of maturity, like health care companies in some ways, must balance the needs of differing local customer geographies against the advantages of centralized management in critical business processes and systems. There is real value in allowing some latitude to local branch officers and customer-facing staff such as loan officers to accommodate the unique circumstances involved in specific cases. However, these companies often find that a significant advantage of the leverage provided by enterprise-wide commonization of processes and systems is the ability to see the nuances of differing markets at a corporate level, and recognize broader trends among those different markets more quickly and clearly than they could before. This improved visibility, in turn, enables management to reconfigure their service offerings, redeploy resources such as sales dollars, and organize sales campaigns for those specific markets more quickly than they could previously.  

The best of these companies, regardless of what industry they occupy, utilize their common platform of processes, systems, and information to understand the needs of their customers in unique ways, and fluidly translate those needs into the features of their products and services. A few, at the very top of the game, come to understand the customers’ needs even before the customer recognizes them, and when necessary they reconfigure their entire business to meet those needs, gaining unassailable competitive advantage. The enterprise-wide leverage they achieved as a result of carefully and skillfully handling the post-merger or post-acquisition integration of processes, systems, and data provided the platform from which innovation launched them to new levels of performance. Examples could as easily be provided for companies in pharmaceuticals, retail operations, or the food & beverage industry. The lessons learned and the techniques vary a little, but the principles are the same.

Beware Over the Counter Age Spot Removers

It was convenient, attractively packaged, had a pleasant smell, you needed a spot remover remedy urgently, it was cheap so you bought, impulsively. We all behave like this from time to time. Later, when you took a closer look at your purchase, you were not convinced that your age spots were likely to disappear as quickly as you anticipated. You become very skeptical that over the counter age spot removers are made with your skin care in mind. They are well presented to tempt impulse shoppers like you and me and provide their promoters with a handsome profit. That is business. Therefore, let the buyer beware of over the counter age spot removers.

If you have purchased one of these products in the past, you will have learned a never-to-be-forgotten lesson. Always read the label. Had you done so at the point of purchase you could see that the ingredients would do more harm than good. So many cheap over the counter remedies contain substances that increase the number of skin spots rather than remove existing spots. These creams are made artificially. A thing so Uncategorized as your skin must not be treated with synthetic products.

These products are made from synthetic materials, some of which are not safe to be applied to your skin. Their continued use could lead to skin cancer and nobody wants this to happen to them. However, it can and does occur, because people appear not to appreciate that Uncategorized skin care products, made from Uncategorized substances, are going to be more expensive to buy but are much more beneficial to your skin.

For example, an over the counter age spot remover costs, say, $5 and you use one container of the product every week. If any skin care application is effective, you can expect to notice signs of improvement in about eight weeks. At the end of this period you will have spend $40 on your age spot remover and almost certainly, your skin condition will not have changed. Alternatively, by purchasing an effective Uncategorized skin care cream for the same cost you will experience a very healthy skin transformation with no risks involved.

You will now see it makes good sense to spend your money wisely on products that do you good. Avoid all over the counter skin care treatments and start using topical applications made from well-tested Uncategorized substances; applications containing a balanced concentration of several active ingredients.

One company, based in New Zealand, produces a whole range of skin care creams, lotions and supplements, developed from ingredients Uncategorizedly and locally sourced.You may like to see for yourself.

Discover an Over the Counter Age Spot Remover

You might disagree, but hear me out on this. Before you buy an over the counter age spot remover, be sure to read the label of ingredients. If you don’t know much about cosmetic ingredients, take a few minutes to read this article, before you buy anything.

Cosmetic manufacturers in the US are allowed to use ingredients that have not been proven safe. Only a few highly toxic ingredients are banned. The majority of allergens, irritants and toxins that were used decades ago are still being used, today.

Petrolatum and mineral oil are still the primary ingredients in creams and lotions, even though it is known that they do not improve the skin’s moisture content. Paraffin is still a primary ingredient in a variety of different cosmetics, even though it is known to strip the skin’s Uncategorized oils and cause excessive dryness.

Petrochemicals, parabens, petroleum-based alcohols…basically, the stuff that they can’t use for anything else is “recommended” for use on your skin. Thousands of years ago, health experts told their patients that they should not use anything on their skin that they would not eat. That motto should have never been ignored.

When it comes to an over the counter age spot remover, the most common ingredient in products manufactured in the US is hydroquinone. It’s effective, but it’s not safe. It has been banned from cosmetics by companies in the European Union. But, it is still prevalent in the US.

Hydroquinone works by inhibiting melanin production. Melanin is the hormone or pigment responsible for the skin’s color. It is also what makes up a clump like a freckle or a group of “so-called” age spots. It would be more accurate to call them sun spots.

If you use an over the counter age spot remover containing hydroquinone, you could increase your risk of skin cancer. A Uncategorized extract from the nut-grass plant is just as effective, but there are no risks associated with its use. But, here’s a question.

Do you just want to get rid of some spots or would you rather even out pigmentation, reduce wrinkles and improve your skin’s overall appearance? Would you like to start delaying, instead of speeding the signs of aging? You can do those things, if you use the right creams on a daily basis.

Instead of throwing your money away on an over the counter age spot remover, start shopping for a good anti-aging cream. Ingredients that are proven effective for that purpose include the protein keratin, the antioxidant coenzyme Q10, Uncategorized vitamin E, extracts from wakame kelp, Shea butter, avocado extract and grape seed oil.

It can be hard to read an ingredients label. Regardless of what the compound is, it looks like some sort of chemical, because of the International Nomenclature for Cosmetics. Some companies are helpful. They list both the common name and the “technical” name.

Make no mistake about it. You can still buy an over the counter age spot remover, if you want. Just be sure that it does not contain hydroquinone. Nut-grass extract is safer and probably more effective.

Visit my site to learn about more amazing safe Uncategorized skin care substances you have probably never heard of.

The Need For Spyware Removal on Your Computer

Should something infect the software like a pathogen or spyware, the person will shortly lose sensitive info or at worse have to spend plenty of money to have it fixed.

This may be done by ensuring that there are backup files stored in a secure place and setting up certain defense mechanisms from viruses and other threats. One such system is known as an adware spyware remover and people who only need the best should get it from Symantec. Symantec is an example of the number 1 service suppliers of products of business answers to tiny, medium and massive ventures. The purchaser can select a program to deal with a precise or multiple threats such as viruses, Trojan, spyware and worms. This individual can then use the card to make unapproved purchases or nick money from the account. Symantec’s adware spyware remover system is engineered to look for existing bugs in the system and then destroy it.

The package it offers can be employed by those at home or when working in the office.

Since new spyware and adware pop up common-or-garden, patrons who opt to purchase the system can be be assured that the PC is always secure as the company always launches product updates that may be done either manually or instantly. Those that are uncertain whether to purchase it can try it for thirty days free but pay before the expiration to keep on the services. Symantec unlike other programs does not need to be turned on to do a systems check on the PC. When the spyware or adware has been removed, the easiest way to guarantee it doesn’t return is by making a firewall. It has received good reviews from critics and Computer mags for the standard of excellence it has given in all of its products. As software corporations attempt to make the computers folk use safe common-or-garden, so too are the hackers and programmers who need to do the same for private gain. The individual can have chosen to be with the best or get something else but it is always better to be safe than sorry when it comes to safeguarding the data stored in the PC.

Motor Traders Need Specialist Insurance

A bump here and a scrape there may not seem like the worst thing in the world, but when it comes to footing the bill to get these minor eventualities fixed, then it is a totally different story. While you want to move the vehicle on to a potential buyer, not many people are going to be too thrilled if they find that there is damage to it while it has been in your possession.

This is where having a good insurance policy can prove to be a godsend, as not only will it be able to fix the initial problem, but you will also be able to sell the vehicle once it get back from the garage.

The first thing to consider is what eventuality you need to have covered for your specific requirements. Many insurers will offer motor trade insurance in a range of different factors which will take into account the value of the car, what make it is and also your individual circumstances. The latter will include whether you are working for a major company or if you are simply a part-time motor trader that requires the cover policy for their own specific.

Insurers usually offer the protection over three different areas which are road risk only motor trade insurance, liability motor trade insurance and combined motor trade insurance. For those who are looking to safeguard against every form of eventuality should seriously consider the combined policy as this will offer you a comprehensive package for all your needs.

The combined cover ensures that you are protected in any form of action that includes money, liabilities, vehicles, tools and pretty much anything else you can think of. It is ideal for those who want their business extensively protected and also recognises a business premises as well as your home as a place of work so you can be flexible about where you conduct your company’s operations.

However, this level of cover may not be for you, and if not, you may want to look into liability motor trade insurance. This is specifically designed for those of you who have members of the public on your premises at any given time. Also with this level of protection it gives sufficient cover for when you are employing members of staff and will safeguard against any eventuality that should happen.

The road risk insurance policy covers a number of different circumstances with the third party only part being the most prevalent. This is needed when you are going to be driving a customer’s vehicle, perhaps when they have brought it in to be sold on. The law states that this type is needed for any motor trader that is looking to carry out a number of actions including buying and selling vehicles for profit or should restore or repair a car.

Insurance is a major aspect for any motor trader so don’t delay and make sure you seek out a quote.

How Word of Mouth Promotion Can Help You Make Money Online

A lot of people have turned to blogging to make money online. These blogs range from providing up-to-date information about a specific type of product, topic or service like digital cameras, marathons, hemorrhoids, restaurants, etc. You name it and there’s bound to be a blog that talks about it on the internet.

But blogs are not just used for promoting products and services. Professionals from different industries have also discovered that they can make money from blogging by building a community of avid followers.

They start by building a personal brand and reputation online. Likewise, they put themselves out there and let people know that they genuinely want to help them. They then provide a mountain of tips and advices on their blog and sneak in some sales pitches in between to entice them to buy a product or two or even to avail of their services and in the process, make money online.

People, as well all know, are constantly looking for solutions to their problems online. So if they stumble upon your blog which is full of insights, suggestions and tips that are specific to their problems, they would not just visit your blog often, they would also want to share it with their personal network of family and friends! As your followers grow in number, so does your potential to make money online.

The question here now is, “how do you make sure that people find your blog?”

There are many ways to promote your blog online and I’m pretty sure that you’re well aware of some of them. However, there’s one channel that many professional marketers overlook and that is through word of mouth promotion. I know, it sounds pretty old school. But hey, it works and here’s how!

1. A Personal Encounter Has More Impact Than An Online Interaction

Let’s admit it! We can all remember our first date, our first kiss, our first car or even funny incidents with family and friends. It gives us a mental picture that we can easily pull out of our memory and share with others or just to reminisce about it.

This is also true with networking in person. Meeting people in the flesh and engaging them in a lively conversation has more impact than if you were just chatting online or exchanging comments on Facebook or Twitter. Not only that but you will leave a lasting impression which can be strengthened further when they visit your blog and read about your insightful thoughts and recommendations.

Although engaging people online in discussions has its merits, think of how you’re missing out on their expressions and reactions. A personal encounter on the other hand won’t give them a chance to conceal what they’re really thinking or feeling and you can immediately find ways to assure them or provide them with a solution. Of course, don’t forget to let them know about your blog so they could still find you online after your meet up.

2. A Personal Encounter Can Lead To A Community Of Prospects

You might be wondering how this is possible but I tell you, a number of marketers have found networking events are a goldmine of potential business to make money online.

Joining networking events and conferences such as one that is sponsored by your local chamber of commerce would give you ample opportunity to meet with industry leaders and influential people. These people would Uncategorizedly have their own community of followers who they can influence and if you can get them to see the value of what you’re offering, you would have a huge chance to market to their followers as well!

Mike Eagar of Wildfire Marketing shared how word of mouth marketing had helped him sell thousands of books about social media from just one community at a time when eBook readers hardly existed.

What he did first was identify the trade shows and conferences that would attract influential leaders to join. He would then contact the organizers and provide free resources as well as conduct workshops based on the book that he was selling. However, he made it his top priority to build personal relationships with the leaders of the community.

One event alone led him to conduct more than 20 large speaking engagements that subsequently resulted to thousands of books sold!

Even though this example involved the physical selling of books, this is relevant to promoting your blog too and make money online. For instance, if you’re a social media marketer who offers coaching and social media marketing services, you can reach out to potential businesses that are looking to break in to the social media arena and use its power to boost their business from these networking events. These businesses would know of other businesses that would also want to take advantage of the internet’s reach and they can very well recommend you to them and so on.

So don’t underestimate the power of word of mouth marketing in promoting your blog and selling your products and services on the internet. It is without a doubt a channel that every professional marketer should exploit to make money online.

The Flavorful Delights of Israeli Cuisine

It figures I’m about to start a culinary journey on Israeli cuisine while being exceptionally hungry. In my mind’s eye (and a grumbling stomach) I can see the comfort foods of my youth; foods that might make some people in the world ask, what on earth is that?

There’s no easy way to pigeon hole Israeli cuisine, a blend of cultures from Eastern Europe to the shores of Northern Africa and the far reaches of Asia. Each distinct region has brought Israel to the forefront the very best of their tasty dishes, making the act of eating in Israel a vacation all its own.

Many of you might have already heard of some traditional Israeli dishes. Ashkenazi cuisine comes from the folks from Eastern Europe. These are the same folks that give us some wonderfully sweet pastries, yet gave us borsht and gefilte fish. Go figure.

Sephardic foods come from countries like Spain and Morocco, food like the savory pastry known as bourekas, made with puff pastry filled with cheese and spinach, just to name a few.

I’m getting ahead of myself–I should’ve talked about breakfast first. It is the most important meal of the day, right? Most hotels in Israel are quite proud of their Israeli breakfast, which many promote in order to get you to stay there.

Oh no, my American friends, this isn’t your bacon-laden, side of home-fries meal. Look around, you’ll find bowls of fresh fruit, salads made with finely chopped tomatoes, fish, eggs, bread, and yogurt.

Now that I think about it, almost all of Israel’s dishes center on fresh produce. This even includes the ever popular falafel; fried ground chickpeas stuffed in a pita served with Israeli salad (tomato, cucumber, onion) and tahina.

Oh tahina, a sesame sauce that makes everything taste better. Not that the world’s best street food like falafel can’t stand on its own, mind you.

I think the only thing more popular than falafel is hummus. Made with ground chickpeas, often served with pine nuts or a smatter of olive oil, it is generally eaten with just pita. Hummus is so popular in Israeli cuisine it seems to be a culinary staple, no matter what meal it is.

Food in Israel might be fresh and tasty, but it means nothing if not shared with family and loved ones. That is, unless, you’ve gotten a Moroccan and Tunisian fighting it out over who makes better couscous, a dish made from semolina flour with lamb or chicken simmered with veggies on top.

One of the best ways to enjoy Israeli food with the family is a hafla. This is a traditional Bedouin meal of salads and kebabs with Bedouin pita (known as fatir) served as you lounge on soft pillows drinking mint infused beverages (like tea or lemonade).

Food is so ingrained in Israeli culture so that if you’ve been invited into someone’s home, they will try to feed you. And it’s an insult to refuse–so eat up.

Food even has its superstitions. One lady friend who was going to have a baby mentioned in passing that she was “craving” falafel, only to be handed an entire container of them by her Israeli neighbor soon afterwards, simply because it was “wrong” to refuse a pregnant lady any food she wished for.

You could go on forever talking about food in Israel, and spend another lifetime talking about beverages in Israel. Great, now I’m even hungrier than when I started.–someone pass the falafel, please?

What to Expect From a Bespoke Internet Marketing Service

What would you expect from a company that promises a bespoke, tailor made, Internet Marketing Service for your business? You’d expect something that had a slightly individual feel to it I think! Bespoke or package; the elements are very broadly similar. As a business you will know your market reasonably well following your market research. This should be followed up by very focussed keyword research. Once levels of competition and user intent are understood, it is possible to look at your existing website and identify it’s strengths and weaknesses in terms of ranking for identified and desirable keywords. With a new website you have the opportunity to map its design around the keywords that really give you a chance to compete, right from day one. In the modern era of internet marketing it is also necessary for almost all serious online companies to get engaged with social media to raise their profile. In detail the recommended process is set out below.

Initial Data Gathering and Keyword Research

A solid starting point needs to be established so that the success of each part of a tailored SEO project can be judged and strategies adjusted, to ensure that a client website attains and then remains on the first page of any Search Engine’s Results Page. The recommended steps would be.

Part 1 Establishing Your website’s Current Optimisation Status

a)Google Analytics (or your own solution) review:

It is essential to understand how much web traffic has already been arriving at your business website, the sources of that traffic and the actions that visitors have taken on landing. Google Analytics or your own analytics solution will give a clear picture of where you currently stand and areas that need to be developed.

b)Keyword Research:

Frequently neglected… and even more often misunderstood. This aspect, of all Internet marketing strategies, is critical when companies move their resources online. Keywords represent the questions asked by your customers and prospects; so your online presence must play to what people are searching for: i.e. your landing page must provide the best answer to their questions. Establishing the keywords that are used to search for your services and products, plus the ability to gauge the competitiveness of each; allows the next step of the process to be much more targeted than with our standard packages.

c) Website SEO Review:

Your SEO company will carry out a thorough review of your existing on-page and off-page optimisation. In plain English, the on page factors include such things as: ensuring all your header tags use the appropriate keywords; ensuring page titles reflect content and keywords: ascertaining the degree to which the content of each page is relevant to your business activities and that it is relevant to those keywords. Part of the that review will assess your webpages for accessibility via mobile devices and tablets.

Off page factors to be reviewed include: the number and quality of the backlinks that point to your domain and the individual pages of your website. They will also assess the quality and optimisation of Google places listings and map listings in other search engines, as well as determining your company’s visibility in business and other relevant directory listings around the web.

This will be presented as either a text report or frequently these days, a screen video report, if you prefer.

Part 2 Improving Your Rankings and Getting Top Google Placements.

Using the information gleaned in the previous research, your consultants will help you develop a strategy tailored to your website, your business and your best customers. The business of optimising your online presence and then making you more visible to your ideal prospects rarely brings instant results. Search engine optimisation needs to be an ongoing process: it’s a bit like keeping the garden watered. Like most gardens this needs a significant chunk of work up front and then regular maintenance for best results. SEOs and the search engines have a strange symbiosis. This results in the search engine algorithms constantly being tweaked so that SEO companies are, quite rightly, prevented from completely gaming Google. The constant tweaks by the search engines, the ever-changing competition and frequent changes in legal frameworks result in a situation where, once front page rank has been obtained, it needs constant maintenance.

Part 3. Social Media Management Strategy

Business ignores the world of social media at its peril. There are so many success stories rooted in the successful application of social media sharing that it is no longer a NEW thing. Facebook with its 500 million regularly and active members, online for over an hour a day, is the most obvious and well documented marketplace. Google spokesman Matt Cutts has let it be known to the SEO community that the Google algorithm is now taking more notice of the signals provided by Twitter, Facebook and the other social networks that identify the trustworthiness and engagement of companies, characters and organisations with their customers. Social media now provide huge leverage for your reputation management, word-of-mouth recommendation and as a source of traffic to your website. The plethora of social platforms and microblogging sites; added to the interconnectedness of many of them leads to the possibility of a huge viral effect of the most favourable kind for your business. Businesses know well that the best form of advertising is word-of-mouth from satisfied customers: Facebook, Twitter and LinkedIn are the 21st-century word-of-mouth channels. They are now, a crucial aspect of any Internet marketing strategy whether your company is purely online or a traditional bricks and mortar enterprise.

Internet marketing service companies are able to assist your company in developing a coherent strategy to raise your profile and promote your brand to your target market. The bespoke aspect is down to the way in which the consulting company will adjust their approach to the subtly different dynamics of each customer group, developing a truly individual presence on the web.

Car Rentals is a Must For Every Traveler

The Gold Coast is an ideal holiday destination for you and your family. It has everything that can make your holiday down under a memorable one. The Gold coast is arguably the best tourist destination in Australia with almost 10 million tourists enjoying its fabulous surf beaches, unparalleled theme parks and dense rainforests every year.

The most visited tourist spot in the Gold Coast is Surfers Paradise. The place offers you with many entertainment options to explore. You can indulge in various exciting activities like surfing, jet skiing, fishing and parasailing during your trip to Surfers Paradise. Apart from these, Surfers paradise is also well known for its active nightlife and unmatched facilities for beach volleyball, golf and bungee jumping.

Along with the surfers paradise, you will find many other tourist attractions. The American Style Theme Parks are few of them. These parks have in stored some of the most exciting options for you and your family. Dreamworld, Movieworld and Wet n’ Wild are the three most famous theme parks in Gold Coast. While planning a trip to these parks, make sure that you have ample time in your hand because these parks are too big and too wonderful to be done with in a single day.

Gold coast is also the home of some of the most incredible architectural masterpieces. The Q1 Building (world’s tallest residential building), Gold Coast Arts Centre, Ripley’s Believe It or Not Museum are the finest examples. You can’t even afford to miss out the attractions like Tropical Fruit Farm, Sea World and Currumbin Wildlife Sanctuary, during your trip to Gold Coast.

Car rentals gold coast is one of the ways to witness and admire the real beauty of all the tourist attractions. By renting a car, you can visit all these places at your own will. There are many car rentals options that are available for you in Gold Coast. You can go for one way car rental plan, which includes picking the car up from one place and dropping it to the other location. Generally, this plan is preferred by people, who hire cars between airport locations. Another one can be two way rental, which is normally taken up by tourists.

During peak seasons, you might also get some bonus or special offers on your car rental plan. In spite of the plan you choose, make sure that you negotiate with the car rental company.

After all, at the end of the day, it is your money!